1. Introduction
This policy describes how Keptour uses cookies and similar technologies, in compliance with European and national data protection regulations (GDPR, ePrivacy Directive and applicable national laws).
We invite you to read this policy carefully to understand which cookies we use, why we use them, and how you can manage your preferences.
2. What are Cookies and Similar Technologies
Cookies are small text files that are saved on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the site to recognize you and remember certain information about your visit, such as your preferred language, display settings and other preferences.
Similar technologies include:
- Local Storage and Session Storage: allow data to be stored directly in the browser
- Tracking pixels (web beacons): small transparent images used to monitor user behavior
- Fingerprinting: techniques that collect device information to create a unique identifier
In this policy, the term "cookies" also includes these similar technologies, unless otherwise specified.
3. Types of Cookies Used
Our site uses different categories of cookies, classified according to their purpose and duration:
3.1 Technical/Necessary Cookies
Description: These cookies are essential for the proper functioning of the website and cannot be disabled. They are set in response to your actions, such as setting privacy preferences, logging in to secure areas or filling out forms.
Examples of use:
- Maintaining user session
- Storing cookie preferences
- Security and fraud protection
- Server load balancing
Legal basis: Legitimate interest (Art. 6(1)(f) GDPR) - No consent required as strictly necessary.
3.2 Analytics/Statistics Cookies
Description: These cookies allow us to collect information about how visitors use the site, for example which pages are visited most frequently, how long they spend on the site and whether they receive error messages.
Examples of use:
- Counting visits and traffic sources
- Analyzing most visited pages
- Measuring site performance
- Identifying technical issues
Third-party providers: Google Analytics (with anonymized IP)
Legal basis: User consent (Art. 6(1)(a) GDPR)
3.3 Marketing/Profiling Cookies
Description: Category reserved for cookies used for advertising and profiling purposes. Keptour may use marketing cookies and similar technologies, including Meta Pixel, only after your consent through the banner.
Potential examples of use:
- Personalizing advertisements
- Remarketing and retargeting
- Measuring advertising campaign effectiveness
Legal basis: Explicit user consent (Art. 6(1)(a) GDPR), required before any activation.
5. Cookie Management and Consent Withdrawal
You can manage your cookie preferences in several ways:
5.1 Cookie Banner
On first access to the site, you will see a banner that lets you accept all cookies or customize your choices via the "Customize" button, toggling individual categories (statistics, marketing) on or off.
To change your preferences later, delete the keptour_consent entry from your browser's Local Storage: the banner will reappear on the next visit.
5.2 Browser Settings
You can also manage cookies directly from your browser. Here are the instructions for the main browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
5.3 Opt-out Tools
For third-party cookies, you can use the opt-out tools provided directly by the providers:
- Google Analytics: Google Analytics Opt-out
- Your Online Choices: Your Online Choices opt-out tools
5.4 Consequences of Disabling
Please note that disabling some cookies may limit your experience on the site and some features may not be available.
6. Updates to this Policy
This policy may be updated periodically to reflect changes to our cookie practices or for other operational, legal or regulatory reasons.
We encourage you to regularly check this page to stay informed about our cookie usage. The date of the last update is indicated at the beginning of this policy.