Terms and conditions of use of the Keptour app

2.1. The Keptour Platform is an application that allows Users to:

• generate personalised travel itineraries using artificial intelligence tools;
• view informational content about destinations, points of interest, travel experiences, suggested activities and similar content;
• save, edit and organise their personal itineraries;
• share their itineraries and related content with other Users of the Platform, exclusively via the in-app sharing features provided within the App (for example, internal links, in-app social features, collaborative itineraries).

2.2. At present, the services offered via the Platform are provided free of charge. Keptour reserves the right to introduce paid features, subscription plans or premium services in future, upon notice to the User and by updating these Terms.

2.3. Keptour is not a travel agency, package tour operator, or travel intermediary under EU, UK or US travel package regulations and laws. The Platform solely provides digital planning tools and suggestions generated by algorithms and/or by Users.

You remain solely responsible for:

• purchasing travel tickets (including flights, train tickets, ferry tickets and similar);
• booking accommodation, transport, tours, activities and any other travel services;
• obtaining and maintaining any travel insurance policies;
• verifying the applicable entry requirements, visas, health requirements and local regulations.

3.1. Accessing or using the Platform constitutes your full and unconditional acceptance of these Terms.

3.2. Keptour may amend, update or supplement these Terms at any time. Changes will become effective upon posting on the App and/or the associated website.

3.3. Continued use of the Platform after the updated Terms are posted constitutes your acceptance of the revised Terms. If you do not accept the changes, you must stop using the Platform and may request deletion of your account.

4.1. To access certain features of the Platform, you may be required to create a personal account.

4.2. You agree to:

• provide accurate, complete and up-to-date information;
• not create accounts on behalf of others without proper authorisation;
• keep your login credentials confidential;
• promptly notify Keptour of any unauthorised use of your account.

4.3. You are responsible for all activities that occur under your account, unless you can demonstrate identity theft or unauthorised use that is not attributable to your negligence.

5.1. The Platform uses artificial intelligence (AI) technologies and algorithms to generate itineraries, travel suggestions and text content.

5.2. AI-generated content:

• is provided as indicative suggestions only, not as professional or personalised advice;
• may contain errors, inaccuracies, outdated information or omissions (including but not limited to opening times, prices, availability, access conditions, entry requirements, health requirements, weather conditions, local safety and legal rules);
• may be based on third-party data, public sources, datasets and/or User input.

5.3. You agree to:

• independently verify any critical information (for example via official sources, government or embassy websites, transport providers, accommodation providers, etc.);
• not rely solely on the Platform or on AI-generated content for decisions relating to your travel.

6.1. You may use the Platform for personal, non-commercial purposes only, unless otherwise agreed in writing with Keptour.

6.2. Without prior written consent from Keptour, you must not:

• copy, download in bulk, extract, systematically reuse or reproduce the contents of the Platform (including itineraries, generated texts, descriptions of places, layouts, maps, user interface and design);
• use the Platform’s content to create or support competing services, databases, products or applications, including by scraping, reverse engineering or bulk aggregation;
• commercially exploit AI-generated content from the Platform (for example by reselling itineraries, publishing them systematically on third-party websites, blogs, apps or paid services) without clearly mentioning the source “Keptour” and, where required, obtaining prior written authorisation from Keptour;
• remove, alter or obscure any copyright notice, trademark, logo or other proprietary rights notice displayed on the App or in the generated content;
• use the Platform in any unlawful manner, or in a way that infringes the rights of Keptour or any third party.

6.3. You may use AI-generated content for personal purposes (e.g. planning your own trip, sharing your trip on social media), provided that if you publish itineraries or text substantially as generated by the Platform outside the App, you:

• include a clear and visible attribution of the source, such as: “Itinerary created with Keptour (Keptour S.r.l.)”; and
• do not misrepresent such content as being created entirely and originally by you, when it is generated by the Platform.

7.1. All intellectual property rights in and to the Platform (software, algorithms, “Keptour” name, design, text, images) are and shall remain the exclusive property of Keptour S.r.l. and/or its licensors. All rights are expressly reserved.

7.2. Content generated through the Platform is provided to you under a limited license:

• you receive a personal, revocable, non-exclusive, non-transferable license to use such content solely via the Platform and for your own personal travel planning and sharing purposes;
• this license does not include any right to systematically redistribute, publish as an editorial product, commercially exploit, or use such content to create competing services.

7.3. External use and mandatory attribution. You may share externally screenshots or excerpts of generated itineraries, subject to conditions: such use is not systematic or professional, and you provide a clear attribution (e.g. “Itinerary created with Keptour – Keptour S.r.l.”).

7.4. Express prohibitions. Unless agreed in writing, strict prohibitions apply to: bulk copying/exporting, using content to train other AI systems, selling/reselling content, removing logos/watermarks, or building competing platforms.

7.5. Keptour reserves the right to revoke the license at any time if your use violates these Terms.

8.1. You may upload, submit or store on the Platform your own content (“User Content”).

8.2. You represent and warrant that you own or are authorised to use the User Content and that it does not infringe third-party rights or applicable laws.

8.3. You grant Keptour a non-exclusive, worldwide, royalty-free license to use User Content for providing services, improving/training AI systems (where possible in anonymised/aggregated form), and internal analytics.

8.4. Keptour is under no obligation to monitor User Content but reserves the right to remove it if unlawful or in breach of Terms.

8-bis.1. “Content Creators” use the Platform professionally; “Partners” are entities collaborating with Keptour.

8-bis.2. Content Creators and Partners intending to publish itineraries regularly, integrate content commercially, or use Keptour as an internal engine must explicitly:

• obtain prior written authorisation;
• comply with brand guidelines and mandatory attribution;
• clearly indicate source (e.g. “Itinerary created with Keptour – powered by Keptour S.r.l.”);
• not modify content in a misleading way.

8-bis.3. Absent written agreement, commercial use, paid services, or professional editorial products based on Keptour content are unauthorized and may result in suspension or legal action.

8-bis.4. Keptour reserves the right to select partners and define commercial conditions.

9.1. The Platform is provided “as is” without warranties of accuracy or fitness for purpose.

9.2. Keptour does not warrant accuracy of information (prices, times, safety) nor quality of services mentioned.

9.3. To fullest extent permitted by law, Keptour is not liable for indirect damages, loss of profit, or injury/loss during travel.

9.4. Keptour’s aggregate liability is limited to the greater of USD/EUR/GBP 100.00 or the amount paid by you in the preceding 12 months.

10.1. The Platform may link to third-party services (airlines, hotels). Keptour does not control them.

10.3. Keptour is not liable for third-party content, products, or services.

11.1. Keptour may modify, suspend, or discontinue the Platform at any time.

11.2. Keptour may suspend/terminate your account for breach of Terms, unlawful use, or authority request.

12.1. Personal data is processed in accordance with GDPR and applicable laws.

12.2. Details are in the Privacy Policy. Privacy Policy prevails in case of inconsistency regarding personal data.

13.1. Terms are governed by laws of England and Wales (UK residents), New York (US residents), or Italy (others), without conflict of law principles.

13.2. Consumers may bring proceedings in their place of residence. Business users are subject to exclusive jurisdiction of London (English law), New York (NY law), or Bologna (Italian law).

14.1. Invalid provisions shall be severed; remaining provisions continue in force.

14.2. Failure to exercise rights does not constitute waiver.

14.3. Terms constitute the entire agreement.

For questions regarding these Terms:

Keptour S.r.l.

E-mail: [email protected]

Postal address: Via Indipendenza, 40121, Bologna, Italy